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Stretching your ad budget
May 1st, 2007
It’s a fact of life that most business-to-business advertisers have small ad budgets. Here are seven ways to get more out of your advertising and marketing dollars. 1. Use your ads for more than just space advertising. Ads are expensive to produce and expensive to run. But there are ways of getting your advertising message […]
CF Flag Co. enters second century of flag making
May 1st, 2007
By Jill C. Lafferty Old Glory sported 45 stars when CF Flag Co. began manufacturing U.S. and state flags in 1898. A lot has changed in more than 100 years of flag making—beyond the addition of five stars to the company’s signature product. The company produces almost every kind of flag imaginable, including flag components, […]
Designing ads that make the phone ring
May 1st, 2007
By Marti Naughton Six seconds, max. That’s how much time an advertiser has to grab a reader’s attention and visually communicate a message. So, how do you, the advertiser, get noticed in today’s visually overloaded market? Whether you are promoting a service, showcasing a product, presenting an idea, or branding your company, a well-designed ad […]
Fabrics enhance look and feel of retail environments
May 1st, 2007
From simple banners to complex displays, printed fabrics change the appearance of retail environments. By Lou Dzierzak Despite the media buzz surrounding the tremendous increase in Internet shopping, the retail store is still king when it comes to consumer purchasing behavior. Retailers account for 12.4 percent of all business establishments in the United States. According […]
Fantastic finishes keep fabrics looking fresh
May 1st, 2007
A finishing touch keeps fabrics at their best. Compiled by Lou Dzierzak Colorful awnings invite customers to take a moment and stop into a new retail store. Large banners hanging on an exterior wall announce the grand opening of a local theater’s new play. Sidewalk cafés protect their patrons with large logo-festooned umbrellas. Walk through […]
Working with multiple vendors
May 1st, 2007
Dealing with several printing supply vendors may seem complex, but it has its benefits. Compiled by Jamie Swedberg Telecommunications companies are always talking about bundled services: If you buy your cable, phone, and Internet from one vendor, they’ll cut you a deal. Even better, you’ll only have to pay one bill every month. It’s a […]
Unique traveling exhibit launches new product
May 1st, 2007
By Lou Dzierzak The event. Vichy Laboratories used a unique traveling exhibit to launch a new skin care product line in the United States. The company. Lawrence Fabric Structures Inc., St. Louis, Mo. The task. Exhibitgroup/Giltspur commissioned Lawrence Fabric Structures to produce exterior fabric architecture with special advertising panel displays on the interior walls. Challenges. […]
Tensioned graphic solutions appeal to retailers
May 1st, 2007
By Jill C. Lafferty Tensioned fabric displays have been a staple in the exhibit and event arenas for some time, but this application is also finding its way into the retail sector, from grocery stores to high-end department stores, and from column wraps and ceiling displays to complete temporary retail spaces for private demonstrations and […]