Ultraflex promotes Mitchell to VP of sales

Ultraflex Systems Inc., a Randolph, N.J.-based developer of specialty substrates, has promoted John Mitchell to vice president of sales for North America.

Mitchell joined Ultraflex in 2013 and has served as the Canadian sales representative, increasing Canadian sales by 30 percent. With 25 years of experience in the graphics industry, he previously served as president of 3deltaE, a business that provides sales, marketing and technical support for graphic manufacturers by selling through a diverse dealer channel in Canada.

In his new role at Ultraflex, Mitchell will employ marketing techniques and strategies to properly instruct customers and dealers to gain optimal performance from Ultraflex products.

Source: Ultraflex