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Fashion and agriculture may seem like two industries that are miles apart, but BASF’s e3 Sustainable Cotton program has brought them closer by creating the first transparent and traceable cotton supply chain. The company announced a new collaboration between the e3 Sustainable Cotton program and the United Nations’(UN) hosted Conscious Fashion and Lifestyle Network for a series of convenings in New York City throughout 2022.
The Conscious Fashion and Lifestyle Network is a UN hosted online platform for industry stakeholders, media, governments, and UN system entities. The network showcases and enables collaborations that accelerate the implementation of the Sustainable Development Goals. Considering the fashion and lifestyle sector’s significant impact on societies and the environment, the Conscious Fashion and Lifestyle Network fosters transparent, inclusive and transformative engagement of global stakeholders to drive urgent action for sustainability. The network provides an impartial platform for the industry and the UN system. Its key objective is to mobilize expertise, innovation, technology, and resources towards a sustainable and inclusive COVID-19 recovery, with the Sustainable Development Goals as a guiding framework.
The e3 cotton program will co-host a series of roundtable events with various industry stakeholders, UN representatives and news media to explore how the fashion and lifestyle industries are uniquely positioned to collaborate and engage on the Sustainable Development Goals.
“Sustainability is the responsibility of every company moving forward,” said Jennifer Crumpler, Regional Seed Sustainability Manager and Fiber Development Manager for BASF Agricultural Solutions. “Our program’s participation with the Conscious Fashion and Lifestyle Network will allow us to bring awareness of a better way to create sustainable cotton clothing. We can trace our cotton from farm to finished product. Cotton farmers can deliver on sustainability measurements that leave the land better than they found it. There is a way to make the cotton supply chain transparent for consumers.”
The e3 Cotton program provides field-level traceability and is driven by comprehensive verification and a valued reputation for growing socially equitable, economically viable and environmentally responsible cotton. Farmers who are part of the e3 Sustainable Cotton program commit to tracking eight sustainability measures on 100% of their eligible cotton acres, ranging from water use and pesticide management to soil conservation and greenhouse gas emissions reduction. Through a series of digital platforms, the cotton they grow can be traced from an individual cotton bale in their field, all the way to the end consumer. To learn more about the e3 Sustainable Cotton program, visit www.e3cotton.us.