Roland sponsors continental journey for Toyota hybrids
Specialty Fabrics Review | January 2009
A Japanese racing team driving a hybrid Toyota Prius and Landcruiser drove from Quito, Ecuador, to Buenos Aires, Argentina, completing Eco Journey South America 2008 in one month. Each vehicle was wrapped in high-impact Eco Journey graphics, created with inkjet printing technologies from Roland DGA Corp., Irvine, Calif., a major event sponsor. The drivers’ message to people from the salt flats of Salar de Uyuni to Patagonia: energy conservation and environmental issues should drive decisions everywhere on the continent. Roland’s commitment to environmental processes and products is of long standing, integrating life-cycle assessments into new product development and Digital Value Engineering to improve business workflow processes and a unique Digital Yatai production line. For more information, visit www.rolanddga.com.
-
Team ACP (adventurous creative persons) takes environmental awareness on the road, with digitally produced car wraps to advertise the mission. Photo: Roland DGA.
RSS
Twitter
Facebook
Comments
There are not yet any comments.
You can submit a comment using the form below.
Submit a Comment