Creating an interior fabric collection
Specialty Fabrics Review | March 2010
In her book, The Design Directory of Window Treatments, interior design veteran Jackie Von Tobel created thousands of hand-drawn illustrations, but it wasn’t until her friend and business associate, Jeanelle Dech of Adaptive Textiles in West Chester, Pa., suggested that she create a fabric collection based on these designs that Von Tobel knew about the possibilities of designing digital printed textiles for home interior use.
“I had to learn a new industry from the start,” Las Vegas-based Von Tobel says. She developed a collection of 12 patterns representing 154 SKUs that are printed on linen, cotton-linen or organic sateen using DuPont Artistri and pigment inks.
Von Tobel found an ideal partner in Adaptive Textiles. “We handled the graphic end of it and the sample printing, and she was able to create her collection in eight months,” says Dech. Adds Von Tobel: “I have no warehousing. I have no inventory. I have no employees. Adaptive Textiles did it all.”