SheerWeave fabrics recognized in 2013 WCMA awards competition
SpecialtyFabricsReview.com | May 7, 2013
Phifer Inc. has been recognized by the Window Covering Manufacturers Association (WCMA) for best new technical innovation in the green products—sustainability category for its SheerWeave® Style 4000 series sun control fabrics made with Dow Ecolibrium™ bio-based plasticizers. Sheerweave fabrics incorporate a sustainable, plant-based plasticizer while maintaining the same performance, look and feel of standard SheerWeave sun control fabrics.
The WCMA also awarded Phifer’s new SheerWeave Performance + Style 2500 fabrics an honorable mention for best style concept in the green products—energy efficiency category.
The WCMA Product Awards is an annual competition that recognizes the year’s best products across a range of categories as well as merchandising and promotional programs. A panel of industry judges reviews nominated products for their technical innovations, style concepts and overall designs. All entries are featured on the WCMA website throughout the year and were displayed during the International Window Covering Expo, IWCE:Vision13, April 19-21 in New Orleans.
Dow Ecolibrium bio-based plasticizers are made from 98 percent renewable feedstock and offer a phthalate-free alternative to shades made with traditional plasticizers. These new compounds meet tough regulatory requirements, providing a reduced carbon footprint and compound that can be recycled in a standard vinyl stream. The bio-based plasticizers also reduce greenhouse gases by 40 percent versus traditional plasticizers.