Sunbrella launches new interior design video series
SpecialtyFabricsReview.com | May 10, 2013
Sunbrella® has partnered with Lonny Magazine to develop an online video series to showcase the use of Sunbrella fabrics in interior design. Set in Atlanta, the series—“Perspective: Atlanta,”—follows Alex Gaston, design director for Mark Cunningham Inc. in New York, as he reimagines living spaces and seeks to inspire viewers with elegant and practical design solutions for their homes.
Gaston will decorate an urban loft in Atlanta using Sunbrella fabrics and transform it from a jumble of architectural features into a cohesive space. He will use Sunbrella fabric wherever possible, from furniture to drapery, rugs to wall coverings—for every room in the loft.
The entire project is being filmed—from planning to shopping, and from fabrication to installation—to show how Sunbrella upholstery fabrics can be used in interior applications. The series focuses on furnishings available at the retail level to the trade, educating consumers on furniture selection, fabrics and how to work with an interior designer to have access to trade sources.
Sunbrella design and creative director Gina Wicker discusses the motivation for the series, “People all over the world know Sunbrella fabrics for outdoor living: awnings, boats, outdoor furniture. But many people are just discovering our vast availability as an indoor fabric option through leading furniture manufacturers and fabric by the yard. Perspective: Atlanta will grow people’s understanding of Sunbrella fabric as an interior upholstery option for all kinds of applications, including sofas and chairs, ottomans, wall coverings, draperies and more.”
Perspective: Atlanta is available on the Sunbrella and Lonny Magazine websites. Eight episodes will air weekly, starting April 22. Visit the video series website for more information, including interviews, blog entries and photography.