Vinyl-covered beer can used on truckbed

Specialty Fabrics Review | August 2008

It gives a whole new meaning to the phrase “drink and drive” when Dave Leach’s huge 1970s Old Style® beer can goes rolling down the road on a truckbed. Leach, a Chicago-based collector of the world’s largest items, commissioned the grand old can for his grand old man, honoring a father whose favorite beer was Old Style (originally manufactured by the G. Heileman Brewing Co., now owned by Pabst). Road Rage Designs, a Spring Grove, Ill., wide-format printer, fabricated the colorful wrapped surface using vinyl from Avery Dennison Graphics & Reflective Products Division.

“We chose Avery Graphics MPI 1007 EZ RS vinyl for this unique opportunity because it is easy to work with,” says Kris Harris, vice president of Road Rage Designs. “The overlaminate really made the colors in the graphics pop on such a large-scale application.” Avery Graphics, Painesville, Ohio, provides vinyl and screen print film for signs and graphics. “Our vinyl products are easy to position and easy to remove,” says Joel Ross, Avery Graphics’ marketing communication manager. More information is available at www.averygraphics.com.

Of course, connoisseurs of all-things-biggest can also visit the world’s largest six-pack at the former G. Heileman Brewing Company in LaCrosse, Wisc., where large tanks used to store beer have been refurbished with colorful vinyl replicating the original painted surfaces.

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