IWCE recognizes Rowley Co.

Specialty Fabrics Review | August 2009

A new look and advertising campaign for Rowley Co., Gastonia, N.C., got a second look from judges at the May International Window Coverings Expo (IWCE) Vision ’09 conference. The decorating supply manufacturer won the Best Advertising Campaign award for 2008-2009. Rowley’s magazine ads, online banners and revamped website show off not only the company’s products, but also the beautiful fashions designed by customers. Rowley supplies bendable fiber board, T-handles, buckram, angle iron, grommets, bedding and the recently introduced Finestra™ decorative hardware line with 100 custom finials in 36 hand-rubbed finishes.

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