New Mitchell Group website showcases faux leather upholstery collections
SpecialtyFabricsReview.com | October 5, 2011
The Mitchell Group, Chicago, has launched a new website to better display its brands and expanded collections of faux leathers. The site, www.MitchellFauxLeathers.com, features the company’s leading brands: Sta-Kleen® dry-erase performance urethane, ReCast® enhanced faux leather and the Mitchell Collection of popular patterns. The faux leather upholstery collections include everything from traditional leather looks to unique specialty fabrics and novelty patterns for high-traffic commercial applications that answer industry demand for durability in fashion-forward designs.
The new website displays the company’s wide-ranging portfolio of faux leather upholstery in detail-enhancing photography to give designers and specifiers a true representation of patterns and textures. Designers can easily browse through more than 1,000 digital fabric swatches, request additional information or place an order.
In addition to the broad array of faux leather upholstery colors, patterns and styles on display, MitchellFauxLeathers.com offers technical information and trend insights from Mitchell’s industry experts in its Faux Leather Viewpoint. Written by industry veterans with decades of product and market experience, the educational articles are available by subscription or through the site’s article archive to assist industry decision-makers in increasing their knowledge of faux leather upholstery.