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  Miss Management: The cry of the consumer, part II

  November 23, 2011 | Galynn Nordstrom
  The story so far: Last week, I used some current “intimate marketing” trends to illustrate my reluctant search for a replacement for my 1995 Saturn SL2, and the surprising lack of drive of the salespeople I met during my rounds of nearby dealerships. This week: that all-important human touch makes a sale. Read more...
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  Miss Management: intimate marketing and auto erraticism, or the cry of the consumer

  November 17, 2011 | Galynn Nordstrom
  Last July (From IQ to HQ®), I had learned about DervalResearch’s “neuromarketing,” which combines cutting-edge neuroscience with marketing research. Read more...

• ForeThought: Expanding retractable shade

  November 1, 2011 | Janet Preus
  In preparation for special coverage of retractable and roll-up shade products in this issue, Specialty Fabrics Review conducted an informal survey of suppliers and end product manufacturers in the shade products market with the purpose of determining the issues we should address and the questions we should ask. Read more...

• Miss Management: Occupy Main Street, 87 years and counting

  October 19, 2011 | Galynn Nordstrom
  Next year, IFAI will celebrate its 100th anniversary, and I’m already trying to decide which champagne I should bring with me to IFAI Expo Americas 2012 in Boston. Read more...

• ForeThought: By the numbers

  October 1, 2011 | Galynn Nordstrom
  Next year, the Industrial Fabrics Association International (IFAI) celebrates its 100th anniversary. We’ll start the countdown at IFAI Expo Americas 2011 in Baltimore later this month, and wind up with a significant bash next November in Boston, a city with a few claims to history also. In the Review as well, we’ll look backwards—and forwards—at the continuing evolution of the specialty fabrics industry, and some of its more memorable moments. Read more...

• Miss Management: blanket policies and class actions

  September 16, 2011 | Galynn Nordstrom
  In 2012, the Industrial Fabrics Association International (IFAI) will celebrate 100 years in business. (Specialty Fabrics Review magazine, a mere hanger-on, won’t celebrate its centennial issue until 2015.) This morning, at our staff meeting, the creative team—a bunch of Starbucks-crazed editors and a few correspondingly wary graphic designers—met to talk about ways in which we can help to commemorate this seminal occasion, both in our publications and next year at IFAI Expo Americas 2012 in Boston. Read more...

• Miss Management: Is there an app for that?

  August 15, 2011 | Galynn Nordstrom
  Last Wednesday, IFAI enjoyed a long-awaited visit from Hal Hunnicutt, vice president of marketing at Glen Raven, Ron Paratore, vice president of sales at Tri Vantage®, and Mark Brock, vice president and director of public relations for Wray Ward, their communications and marketing agency. Read more...

• ForeThought: Is it trees versus awnings?

  August 1, 2011 | Galynn Nordstrom
  A couple of weeks ago, Minnesota was dealing with nearly a week of temperatures near 100 (F) and equatorial dewpoints before the whole system slid off to the east coast. Read more...

• Miss Management: From IQ to HQ®

  July 18, 2011 | Galynn Nordstrom
  We know about “outbound” marketing—the cold calls, television, radio and print ads, mail and email that have formed most traditional marketing methods, and that may be losing their effectiveness in generating sales leads, for a variety of reasons Read more...

• ForeThought: The business you have | the business you want

  July 1, 2011 | Galynn Nordstrom
  On June 24, President Obama called on Americans to invest in the manufacturing industry, calling it a necessary step for spurring job creation and economic growth. Read more...