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Marketing articles

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  Estimating for sales and profits

  The quality of your estimates has an impact on your bottom line.

  March 9, 2010
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  Meet the press

  Grab—and keep—media attention by following a few simple guidelines.

  March 1, 2010

• Using new media tools wisely

  Plan your strategy to make social media marketing your interactive advantage.

  March 1, 2010
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  Landing and managing big events

  Knowing how to take on the ‘big jobs’ helps smaller companies stay in the game.

  February 23, 2010

• Good media relations can grow your business

  Free publicity is available when you develop relationships with the press.

  November 23, 2009
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  Adding value to your business

  Shop owners share their secrets for selling, upselling, expanding, and finding and retaining customers.

  October 19, 2009
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  Marketing 101

  Let’s take a look at a basic plan to create your own marketing program.

  September 25, 2009
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  Interactive tools to enhance your website

  Reach out to your website visitors with interactivity.

  September 1, 2009
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  Shop layouts that produce big payouts

  Efficient and proficient shop layout and workflow optimize production, inventory, safety and the customer experience.

  August 19, 2009
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  Gallagher visualizes success in the tent rental industry

  Jim Gallagher communicates excellence—professionally.

  August 1, 2009
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  Customer service keeps businesses afloat

  Focusing on customer service can help navigate a tough economic climate.

  June 15, 2009

• Cut costs, not customers

  Think like your customers before making cost management decisions.

  June 1, 2009
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  Le Bel forms connections to fuel innovation

  Claude Le Bel’s experiences and interests have led him to success.

  June 1, 2009
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  Christiansen brings Flagsource from loss to profit

  Janice Christiansen rebuilds the family business one solution at a time.

  May 1, 2009
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  Connecting with customers

  Making design trends and economic realities work together.

  May 1, 2009

• Practicing sustainability

  Sponsored by IFAI Expo

  Achieving sustainability is not a one-time event, but a continuing process. Developing and committing to sustainable practices through designing sustainable buildings, shade products, smart textiles, and manufacturing systems continues to be at the forefront of the worldwide consumer marketplace.
  
  Our impact on the environment has become a major consideration and is driving efforts in the construction industry to be eco-responsible in mineral extraction, materials and component manufacturing, and building infrastructure development. These developments are creating market opportunities for designers and builders of environments.
  
  Corporate leaders are instigating key sustainability initiatives through their own organizations and their markets. Company executives are reporting big rewards for their efforts from their employees, communities, business partners and shareholders.
  
  IFAI Expo continues its leadership in this area with custom-designed educational programs that provide business leaders a platform for addressing sustainable trends, materials, technologies and practices that support business growth. Join the specialty fabrics industry as it convenes at this year’s IFAI Expo, Oct. 27-29 in Orlando, Fla.

  Learn more…