Marketing

The future of communication?

Social media success requires a strategic approach and an emergency response plan. Social media was once considered the future of communication. Facebook and Twitter™ had unlimited and unknown power. That was 2007; 2016 is approaching fast. Countless connections from person to person to company to person have been made as the applications of social media …

Explode your business

Is your company growing as fast as it should? Over the years, you’ve built a reasonably profitable business; but lately, sales and profits have either increased only slightly or have remained flat. You know your business has far greater potential, but you’re not quite sure how to make it happen. To get that process going, …

Safeguarding ideas

Clients may wander to other companies, but your ideas don’t need to go with them. It’s an occupational hazard for event planners and tent rental businesses. You spend no small amount of usually unbillable time developing an event design for a prospective client, only to have that person wander away—your ideas in hand—to a different …

At face value

Despite the hype, it isn’t all about social media. Contrary to popular belief, social media isn’t the only way to communicate with the masses.

Using agents overseas

Before your agent can sell for you, sell your company and your products to your agent. If you are a small or midsize company that sees opportunities in foreign markets, the first and in many ways the most important step will be to find an agent or representative who works in the part of the …

Global expansion

Practical advice from an expert on how to get started selling your products and services internationally. By James Chan, Ph.D You don’t have to be a big company to do business internationally. What you need to succeed are high-quality, niche products or services, management commitment and good timing. The hardest part of global expansion is …

Solutions in motion

 “Make your customers remember you. Make them laugh—but don’t be a salesman,” says Andy Moon, CEO of Baraboo Tent & Awning, Baraboo, Wis. “It’s your presence that makes an impression. Be a problem solver and help your customers out.” Moon grew up in and around the custom awning, canopy and marine business, in a company …

Design and branding

Awnings have long been an effective way to brand a business, but other kinds of shade structures are emerging as an additional option, especially when organizations understand that branding isn’t only about company colors and logos. Shade structures can be a creative option to communicate branding as a message of a company’s (or a city’s) …

Fabric graphics in “outer space”

Fabric graphics: charting new territory—and new opportunities in the exterior marketplace. By Janice Kleinschmidt “Take it outside” is a command that supposedly many tavern owners have barked when customers get riled at each other and start misbehaving. But these days it could just mean those tavern owners want to promote their businesses on awnings, or …

INDA, EDANA join forces

Global nonwovens associations to promote free and fair trade. Two global nonwovens associations, EDANA (Brussels, Belgium) and INDA (Cary, N.C., U.S.A.) have announced that they are joining efforts to promote the free and fair trade of nonwovens globally, starting with an active role in the upcoming U.S.-European Union (EU) Free Trade Agreement negotiations. As a …