Marketing

Smart fabrics, smart move

From research to manufacturing reality through the AFFOA Institute. The AFFOA initiative provides an exciting opportunity to enhance the functionality of the fabrics that all of us interact with every day,” says Dr. Julianna Abel, University of Minnesota mechanical engineering assistant professor. These functional fabrics, or “smart fabrics,” can include “multi-material fabrics for medical and …

The digital marketing leap

Asking the right questions before choosing a digital marketing partner can save you time and money. There was a time when digital marketing could casually be left to employees who were interested in dabbling in online options. Now, however, digital marketing has grown up. Every business needs a plan that genuinely integrates traditional marketing efforts …

Going social

Gain an edge over competitors by learning to navigate the sea of social media marketing. The ways in which social media is utilized for business are nearly limitless, but it is especially valuable for building brand equity, highlighting company culture, enhancing public relations efforts, complementing customer service, augmenting business development, developing customer relationships and strengthening …

Brand new

A strong brand identity can drive sales, while a weak one holds a business back. Your business may be keeping up with economic and market changes and be on the leading edge of industry trends, but is your brand keeping pace? There’s no denying that today’s business culture is fast-moving and constantly changing. A leading …

The future of communication?

Social media success requires a strategic approach and an emergency response plan. Social media was once considered the future of communication. Facebook and Twitter™ had unlimited and unknown power. That was 2007; 2016 is approaching fast. Countless connections from person to person to company to person have been made as the applications of social media …

Explode your business

Is your company growing as fast as it should? Over the years, you’ve built a reasonably profitable business; but lately, sales and profits have either increased only slightly or have remained flat. You know your business has far greater potential, but you’re not quite sure how to make it happen. To get that process going, …

Safeguarding ideas

Clients may wander to other companies, but your ideas don’t need to go with them. It’s an occupational hazard for event planners and tent rental businesses. You spend no small amount of usually unbillable time developing an event design for a prospective client, only to have that person wander away—your ideas in hand—to a different …

At face value

Despite the hype, it isn’t all about social media. Contrary to popular belief, social media isn’t the only way to communicate with the masses.

Using agents overseas

Before your agent can sell for you, sell your company and your products to your agent. If you are a small or midsize company that sees opportunities in foreign markets, the first and in many ways the most important step will be to find an agent or representative who works in the part of the …

Global expansion

Practical advice from an expert on how to get started selling your products and services internationally. By James Chan, Ph.D You don’t have to be a big company to do business internationally. What you need to succeed are high-quality, niche products or services, management commitment and good timing. The hardest part of global expansion is …