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Marketing articles

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  Ron Houle builds a bridge to the Capitol

  May 1, 2013

  Ron Houle works for defense procurement funding at the highest levels of U.S. government.

• Water sports apparel market struggling?

  May 1, 2013

  Global economic crisis and changes in water-sports participation have reduced demand.

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  Avoiding seven common mistakes of website design

  April 1, 2013

  Finding the best way to make your website generate profit and inform potential customers.

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  Tracking social media payback

  December 1, 2012

  It can be done—sort of—but watch out for the downside.

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  Turning competitors into partners

  October 1, 2012

  Marine fabricators discover how working together has benefits for both.

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  Creating a brand

  May 1, 2012

  Your company, and your products, should have a distinct identity for your customers.

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  Small Business Administration offers several advantages

  April 1, 2012

  Selling products and services to the U.S. government? It’s a big market, and potentially a very lucrative one.

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  Integrated marketing strategies

  March 1, 2012

  The branding battleground moves to customers’ hearts.

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  Re-tooling online reviews

  February 1, 2012

  New tech provides an added punch.

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  Creatively competitive strategies

  January 1, 2012

  Strategies that are paying off in today’s marketplace.

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  Fabric graphics companies read the signs

  December 1, 2011

  Companies in the banner and signage industry adapt to the prevailing business climate.

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  How to market retractable awnings

  November 1, 2011

  The best strategies to use when you’re trying to sell retractable awnings.

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  Jim Miller unleashes innovation

  November 1, 2011

  Jim Miller experiments with improbable concepts until they become a reality.

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  A guide to trade show networking

  September 1, 2011

  Business events and trade shows offer one of the best opportunities to make yourself known.

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  Invigorate email marketing with social media

  August 1, 2011

  Each effort should include an element of the other.

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