Markets

Photo: China General Plastics Corporation of America (Enduratex)
Photo: China General Plastics Corporation of America (Enduratex)

Specialty Fabrics Review is your source for industry information and expertise across many markets. It’s what your business needs.

  • Market watch

    A current look at the specialty fabrics industry

  • Awnings & shades

    Energy-saving and attractive additions for structures

  • Geosynthetics

    Separation, reinforcement, filtration, drainage, protection materials

  • Graphics

    Digitally printed fabrics, banners, and other applications

  • Lightweight structures

    Sustainable structures using fabric for construction

  • Survive and prosper in an economic slowdown

    Sponsored by Herculite Products Inc.

    While all companies are challenged by changing business environments, I am struck by how differently firms choose to confront an economic slowdown. With purveyors of gloom all around and victims everywhere, many companies have acted to reduce their costs and imprudently cut activities that fund the future. Others, like Herculite, recognize that controlling costs are always necessary, but focusing on how to prepare for the next phase of business activity is just as important. I guess you could say that challenging times do not build character, they reveal it.

    Attitude, enthusiasm and passion may be nouns in the dictionary but they are verbs in business and certainly present in the thinking that drives our efforts. We are working harder than ever to help our customers grow their business by being a well spring of new ideas Powered by Innovation and Proven by Performance. One such innovation is our revolutionary new awning fabric called Herculite Natura. Those that have used it tell us that aesthetically, it is a significantly better solution for commercial awning applications than other alternatives.

    Pete McKernan, CEO
    Herculite Products Inc.