The fourth year of the Awnings Today campaign proved to be the project’s best to date, an effort that garnered more than 16 billion impressions, from print, web, blogs and broadcast media.
The sun stays hot and bright at the Pima Air and Space Museum in Tucson, Ariz., and the museum store’s floor-to-ceiling glazed windows needed a canopy with an aerodynamic look.
Tri Vantage® has launched the Shade Inspiration Collection™, a line of decorative window shades for interior and “outdoor room” applications.
Tri Vantage® now offers awning fabricators the new Somfy® Infrared Heater with RTS receiver and remote control.
Serene summer afternoons under a pergola (a distinctive overhead arbor open to the sky) just became more carefree.
The indoor shading tubular motor from MaestroShield operates at just 39 decibels.
There is substantial evidence of opportunities for growth in awning and canopy markets.
The Shade Inspiration Collection, a new line of decorative window shades for interiors and outdoor rooms, range from bright and airy to blackout.
Firesist™ offers a water-repellent finish and meets flame requirements for awnings, motor vehicles, aircraft and upholstery.
Tri Vantage® has expanded its line of high-quality Solair® lateral-arm retractable awnings to include a full range of products to suit any budget.
Tri Vantage® now offers version 4.12 of Canvas Link Awning Composer, an updated version of the popular awning design software with enhanced functionality to make it more powerful, versatile and easy to use.
We had a lot of snow this winter, and now I have a customer who wants an awning that can ‘handle’ snow without collapsing or that can even melt snow. Do those things exist?
The Shade Inspiration Collection, a new line of decorative window shades from Tri Vantage, offers style solutions to create a variety of environments from bright and airy to blackout.
We do installations of clear curtains for restaurants who want to extend the use of their outdoor patios in rainy or cooler weather.
The CaMillion, available from Back-Lit Awnings and Canvas, is a fabric-covered insert that uses the same material as the awning for a perfect texture and color match every time, which will weather and can be cleaned the same as well.
Fabric suppliers and end-product manufacturers will see an overall drop in sales revenue in 2009 due to the slow U.S. economy, tight credit conditions and a retrenchment in spending by customers. In fact, in an IFAI survey in November 2008, only 35 percent of suppliers and manufacturers reported a favorable outlook for sales growth in 2009.
Prices for fabric will continue to increase. There is still a strong need to increase consumer awareness of awnings and their direct benefits, especially in energy savings. Growth in the awnings market is strong in certain areas of the United States, while other areas are suffering more from current economic conditions. Consolidation of companies will increase as weaker firms either go out of business or are acquired by stronger firms. This will lead to fewer players competing for the same-or possibly decreasing-pool of potential customers, who may be looking to scale back their own expenditures in 2009.
Creativity and the use of innovative materials and technologies will reward those market players who increase their value proposition to their customers in 2009. If the economic climate begins to improve in the second half of 2009, suppliers, manufacturers and customers should begin to gain confidence in the economy, which will help to spur growth for the awning and canopy market in the last six months of 2009 and beyond.
From the 2009 State of the Industry Report. Purchase a complete report at the IFAI Bookstore.