Jim Carroll Jr. knows how to make a premium product—and price it right.
Sunbrella® Clarity offers low-maintenance attributes for commercial awning industry.
SheerWeave Performance+ helps keep room temperatures regulated throughout the year.
Aaron Hunzinger fabricates one-of-a-kind art lamps under his own AHdidit brand.
At the Eagle Street Pier in Brisbane, Fabritecture replaced existing shade structures at the Jade Buddha and Coffee Club with tensile fabric canopies.
SEFAR® Architecture helped provide the shade for future pilgrims in Saudi Arabia.
SunTex® 90 Design fabric was created with the exterior roller shade market in mind.
Kathy Schaefer draws on a background in psychology for a smooth and productive workflow.
Nice S.p.A, an Italian-based home automation giant, recently acquired elero Group, manufacturer of control systems for roller shutters, sun awnings and rolling doors.
The solar protection sector of Sattler is now presenting itself in a new way.
High-tech automation guides retractable exterior solar shading.
Shedding new light in historic districts.
Lake Gaston Awning created a flip-up awning for a client who wanted to protect his boat from sun and weather, and provide a protected spot for friends and family to enjoy his dock.
The best strategies to use when you’re trying to sell retractable awnings.
Jim Miller experiments with improbable concepts until they become a reality.
Fabric suppliers and end-product manufacturers will see an overall drop in sales revenue in 2009 due to the slow U.S. economy, tight credit conditions and a retrenchment in spending by customers. In fact, in an IFAI survey in November 2008, only 35 percent of suppliers and manufacturers reported a favorable outlook for sales growth in 2009.
Prices for fabric will continue to increase. There is still a strong need to increase consumer awareness of awnings and their direct benefits, especially in energy savings. Growth in the awnings market is strong in certain areas of the United States, while other areas are suffering more from current economic conditions. Consolidation of companies will increase as weaker firms either go out of business or are acquired by stronger firms. This will lead to fewer players competing for the same-or possibly decreasing-pool of potential customers, who may be looking to scale back their own expenditures in 2009.
Creativity and the use of innovative materials and technologies will reward those market players who increase their value proposition to their customers in 2009. If the economic climate begins to improve in the second half of 2009, suppliers, manufacturers and customers should begin to gain confidence in the economy, which will help to spur growth for the awning and canopy market in the last six months of 2009 and beyond.
From the 2009 State of the Industry Report. Purchase a complete report at the IFAI Bookstore.