Digital graphics can make a strong and original statement, adding a focal point to a room, says Patrick Walker, president of Cleveland, Ohio-based 4walls®. “We are a boutique product design firm with digital printing, all under one roof—a full-service shop in order to best satisfy customers. We learned to get it right, start to finish, which is why we prefer to control the whole process.”
Clients in hospitality, health care, retail and corporate environments utilize his solutions for everything from walls and headboards to boardrooms, athletic facilities and convenience stores. In selling through reps and distributors, 4walls deals primarily with architects and interior designers.
“Most end users are aware of the digital potential,” says Walker. “We help them understand the technology, what’s possible, whether it’s hard or easy, and within the budgets they’ve established. They’re after a solution that’s lightweight, durable and with good cleanability, which matters enormously. We can add protective laminate top-coating as an anti-graffiti measure if they desire.”