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Social media tips from the pros

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  • Find what excites your customers and then build your community around that “point of enthusiasm.”
  • Build a blog that emphasizes the human side of your business.
  • Business doesn’t operate in a vacuum, and neither should your blog. Use it to respond to relevant events in the world around you.
  • To drive traffic to your own site, leave comments in other relevant communities highlighting your expertise and authenticity.

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