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Specialty Fabrics Review interviews Cindy Boersema, owner of The Nautical Needle

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What is one way you create and maintain employee satisfaction?

It’s very important to me that our employees feel secure, and a huge part of that is providing health insurance for them. We have an alternative supplement plan in place right now, but are looking into a plan that’s a new part of IFAI’s member benefits. *

What have you changed regarding how you run the business in the last couple of years?

Sales and quoting is the area that has changed the most since I purchased The Nautical Needle. I recognized that sales is not my strong point and I need to stay out of it. Instead I’ve focused on finding the right person for the position, and giving them the tools they need to excel—and it’s working out great.

* IFAI has partnered with Digital Insurance, a company that specializes in providing group insurance and member benefits in the U.S.

Sigrid Tornquist is a freelance author and editor based in St. Paul, Minn. She is also the associate editor of InTents magazine, a publication of the Industrial Fabrics Association International.

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