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Understanding form and content

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Paul Lilienthal at Pictura Graphics understands what it takes to create awe-inspiring exhibit fabric graphics. This is evident in his company’s recent collaboration with Landscape Structures and their design agency, Carbon Collaborative, to execute the fabrication of their trade show exhibit for the ASLA show. The exhibit possessed some unique display elements, including oversized “grass blades” that were integrated into the design and surrounded a children’s playground system that was the focal point of the exhibit.

Additionally, large printed fabric walls that created strong branding and design elements were used to create a strong presence at the event for Landscape Structures.


As Lilenthal explains, the combination of unique aluminum frames and tension fabric was a strong attribute of the exhibit. The fabric graphics were printed with Pictura’s newest dye-sublimation print technology from Printer Evolution.


“The Evo device delivered strong overall quality and color that was consistent with the client’s branding guidelines,” says Lilenthal. “The key elements in this exhibit were the grass blades that ranged in height from 8 to 12 feet, constructed with fabricated aluminum and tension fabric.” These elements integrated well with the overall playground environment theme and garnered the exhibit “Best of Show.”

Maura Keller is a Minneapolis-based writer and editor.

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