Roland goes racing

Thanks to Roland DGA, Richard Childress Racing (RCR) will debut a new look. Roland will serve as the exclusive printer manufacturer for RCR, a legendary performer on the NASCAR circuit and home to three of the top 2010 Sprint Cup Series Chase finishers, including Kevin Harvick, Jeff Burton and Clint Bowyer.

Throughout the partnership, RCR will open its facility in Welcome, N.C., to Roland for training classes and product demonstrations, and will offer support to Roland advertising and marketing campaigns.