New logo and refreshed website reflect the growing GRTF brand identity.
Following the launch of a new corporate logo for Glen Raven Inc., Glen Raven Technical Fabrics (GRTF) developed and rolled out its own logo to reflect the growing brand identity associated with its market segments.
The rhythm and flow depicted in the shape symbolize the precision and technicality of the process behind GRTF innovative solutions. It also conveys a focused, forward motion to reflect progressive thinking and ingenuity. The typeface embodies GRTF’s strength as a business partner, while the green and gray colors lighten the visual tone and represent Glen Raven’s history and unique attributes.
The website was given a modern look with big imagery and minimal but informative text. The new site’s navigation allows visitors to find the information they are looking for without being overwhelmed by other text.