Richard Childress, Roland DGA renew partnership

Roland printers used to produce wraps, graphics for racecars, transport vehicles, pit equipment.

Leading NASCAR race team Richard Childress Racing (RCR) has renewed its partnership with Roland DGA Corp. through 2019.

RCR uses Roland wide-format printers and printer/cutters to produce wraps and graphics for the organization’s racecars, transport vehicles, trailers and pit support equipment. The team expects to install 325 full vehicle wraps in 2015, using more than 99,000 square feet of media.

Roland DGA’s printers are also used to print custom labels for RCR’s commercial winery, Childress Vineyards. The design and printing of all wraps and labels take place at a dedicated graphics facility on RCR’s campus in Welcome, N.C.

In addition, the companies partner on co-promotional projects, contests and events to promote awareness in their respective offerings, such as the keynote speech Childress recently delivered at Roland DGA’s inkjet user conference, imagiNATION™ 2014.

Source: Roland DGA