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Advances in technology
November 1st, 2015
Following the changes in materials, methods and markets in the specialty fabrics industry. The introduction of new technologies transforms a society. From the beginning of recorded history, when a new technology supplants an earlier one (for example, metal replacing stone in tools, or the development of the crossbow), a disruption of existing social and economic […]
Protecting those who serve
November 1st, 2015
A fabric cover at an army heliport shields against the Arizona sun. The Silverbell Army Heliport, located near Marana, Ariz., about 30 miles northwest of Tucson, is a training site for the Arizona Department of Emergency and Military Affairs (DEMA). There, aviation training is conducted using several different types of helicopters, which are stored and […]
Determining relevance
November 1st, 2015
A process for choosing standards and testing for your products. Standard test methods characterize goods and services so that communication between buyers and sellers is facilitated across the global marketplace. Manufacturers may be motivated to test their products according to published standards to communicate their quality or function, to enable specific advertising claims to be […]
Specialty Fabrics Review timeline: 100 years
November 1st, 2015
For a century, Specialty Fabrics Review has provided credible and accurate industry intelligence to the global specialty fabrics industry. The award-winning magazine delivers timely industry information to help its readers stay informed about their marketplace—and has truly provided trusted information through a century of change. Specialty Fabrics Review has changed its look several times over […]
Raise the ‘roof,’ turn down the noise
November 1st, 2015
The open, collaborative office; the premium price of office square footage; and the ongoing buzz and hum of office technology have conspired to make employee workspaces noisy places. Small offices or cubicles devoid of noise-blocking features are becoming the norm, as are face-to-face online chats and videoconferences that up the sound amplitude. Headphones and ear […]
Taxi becomes form of artistic expression
November 1st, 2015
Mumbai (formerly called Bombay) is the most populous city in India, as well as a thriving hub of commerce and trade, especially in exports of fabrics and textile products. A team of four young Indian designers determined to show off the talent, fabric expertise and storytelling skills available locally pioneered a new way to startle […]
The future of communication?
November 1st, 2015
Social media success requires a strategic approach and an emergency response plan. Social media was once considered the future of communication. Facebook and Twitter™ had unlimited and unknown power. That was 2007; 2016 is approaching fast. Countless connections from person to person to company to person have been made as the applications of social media […]
Floating foam
November 1st, 2015
Designing a pool on top of a pre-existing building isn’t a walk in the park; it can be more like jumping off the deep end. Dan Ball, principal of Genco Pools, Greenville, S.C., was commissioned to install a rooftop pool and hot tub on top of a parking ramp at The Hub, an upscale apartment […]
Making the sale
November 1st, 2015
How about a new National Co-operative Advertising Campaign? Early in IFAI’s history, the members realized that a prime goal of the organization should be to help all members expand revenues and profits through collaborative thinking and shared best practices. An article in September 1916, under the headline “Hot Days and The Awning Business,” made the […]
Regulation and trade
November 1st, 2015
Attempts to maintain fair competition, both national and international, have become far more complex in a global marketplace. George Washington, looking at Betsy Ross’ first attempt at sewing a national flag: “You having a little fun at your country’s expense?” Betsy Ross: “How’s that?” GW: “Are you kidding with these colors here? Red? White? And […]