German sportswear brand adidas® has introduced a robotically woven shoe named STRUNG that can match the exact specifications required by athletes. The adidas team worked with design studio Kram/Weisshaar, based in Munich, Germany, and Stockholm, Sweden, to create what adidas calls “the industry’s first entirely data-driven footwear for a specific runner profile.” The concept shoe was created for fast, short distance running. The STRUNG upper provides a seamless, lightweight cocoon around the foot. Precision fit and support locks the heel to help prevent heel slip, using stronger red threads in the heel, midfoot and toe box. The forefoot is flexible, with softer yellow threads, and the midsole has a new shape that caters to forefoot strikers. The heel has been minimized to remove weight, and the rubber outsole is shaped to help support grip. Photo: adidas.