Noble Biomaterials launches new brand identity

Noble Biomaterials, a global supplier of antimicrobial and conductivity solutions for soft-surface applications, has launched a new brand identity—Ionic+™—for its antimicrobial technology formerly known as XT2. The new brand name, logo and tagline will more clearly convey the benefits and story of Ionic+, a technology that uses positively charged silver ions to provide microbial and odor protection for the life of a product.

Ionic+ uses the power of positively charged silver ions to fight the growth of microbes and odor- and stain-causing bacteria on soft surfaces. Apparel and bedding that doesn’t allow for bacteria to grow and multiply doesn’t need to be laundered as often, which saves consumers time and money and can help extend the useful life of products while also helping save the environment.