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Unique traveling exhibit launches new product

May 1, 2007 | Graphics

By Lou Dzierzak The event. Vichy Laboratories used a unique traveling exhibit to launch a new skin care product line in the United States. The company. Lawrence Fabric Structures Inc., St. Louis, Mo. The task. Exhibitgroup/Giltspur commissioned Lawrence Fabric Structures to produce exterior fabric a…

Working with multiple vendors

May 1, 2007 | Features, Graphics

Dealing with several printing supply vendors may seem complex, but it has its benefits. Compiled by Jamie Swedberg Telecommunications companies are always talking about bundled services: If you buy your cable, phone, and Internet from one vendor, they’ll cut you a deal. Even better, you’…

Fantastic finishes keep fabrics looking fresh

May 1, 2007 | Features, Graphics

A finishing touch keeps fabrics at their best. Compiled by Lou Dzierzak Colorful awnings invite customers to take a moment and stop into a new retail store. Large banners hanging on an exterior wall announce the grand opening of a local theater’s new play. Sidewalk cafés protect their p…

Fabrics enhance look and feel of retail environments

May 1, 2007 | Features, Graphics

From simple banners to complex displays, printed fabrics change the appearance of retail environments. By Lou Dzierzak Despite the media buzz surrounding the tremendous increase in Internet shopping, the retail store is still king when it comes to consumer purchasing behavior. Retailers account for …

Designing ads that make the phone ring

May 1, 2007 | Graphics

By Marti Naughton Six seconds, max. That’s how much time an advertiser has to grab a reader’s attention and visually communicate a message. So, how do you, the advertiser, get noticed in today’s visually overloaded market? Whether you are promoting a service, showcasing a product, …

CF Flag Co. enters second century of flag making

May 1, 2007 | Graphics

By Jill C. Lafferty Old Glory sported 45 stars when CF Flag Co. began manufacturing U.S. and state flags in 1898. A lot has changed in more than 100 years of flag making—beyond the addition of five stars to the company’s signature product. The company produces almost every kind of flag i…

Stretching your ad budget

May 1, 2007 | Graphics

It’s a fact of life that most business-to-business advertisers have small ad budgets. Here are seven ways to get more out of your advertising and marketing dollars. 1. Use your ads for more than just space advertising. Ads are expensive to produce and expensive to run. But there are ways of ge…

The return of wallpaper

March 1, 2007 | Graphics

By Susanne Jansson There is an old adage that says, “What goes around comes around.” The history of wallpaper is a perfect example of a design tool that has seen its popularity come and go. Once dismissed as something better suited to grandma’s parlor, wallpaper is being reconsider…

Fabric hits the runway

March 1, 2007 | Graphics

By Lou Dzierzak The event. Paul Mitchell Fashion Show stage set for a traveling trade show exhibit and/or hair show event. The company. Pink, Inc, New York, N.Y. The task. John Paul Mitchell Systems hired Pink, Inc. to build two large tension fabric structures. Featuring larger than life photographs…

Printer pointers

March 1, 2007 | Features, Graphics

Your guide to asking the right questions before you buy. By Phil Age and Jean K. Dilworth There are numerous factors to consider before making the decision to by a new printer. First, does your current printing operation have excess demands that can only be met by labor working overtime? If the answ…