Tailor your Web presence to bring in customers

March 1, 2008  |  Marketing

Stephen Sibbald’s 15-year-old nephew washed boats for his uncle one summer, but he really wanted to work on the computer. Sibbald made him a deal: One boat-washing day earned one computer day. By the end of the summer, Scottie’s Canvas & Marine Outfitters in Fort Myers, Fla., had a Web site …
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Flame-resistant fabrics: Examine your options

January 1, 1970  |  Business, Features

Offer better customer service with information on the latest in FR qualities and regulations. By Holly O’Dell In many environments today, fire retardancy and flame resistance (FR) qualities are required for fabrics; in other cases, it is a desirable quality, at the least. For commercial and ho…
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Meeting demand: A manufacturer’s perspective

January 1, 1970  |  Business

By Holly O’Dell It wasn’t a tough sell for Aurora Specialty Textiles Group of Aurora, Ill., to board the green train within the last three to five years. “People are more aware now about environmental issues than they were a few years ago,” says Jeff Leagon, Aurora’s vice president, busine…
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IFAI Expo Americas 2010: Grow your business with product innovation

January 1, 1970  |  Industry News, Marketing

Compiled by Galynn Nordstrom, Janet Preus, Chris Tschida and Susan Niemi Dennis Paris of Tangerine Strategies LLC, business and marketing consultants, defines new product development as the creation of a product that will generate value for your customers vs. the competition. Revolutionary products …
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IFAI Expo Americas 2010: Social media opportunities

January 1, 1970  |  Industry News, Marketing

Compiled by Galynn Nordstrom, Janet Preus, Chris Tschida and Susan Niemi In the 1960s, television was the marketing medium, well suited to the promotion of big consumer brands to a public with greater buying power than ever before. But times have changed. As consumers deal with less discretionary in…
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