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Wholesale Shade introduces Shade Sail University

May 10, 2019

Wholesale Shade, a premier shade sail fabricator, has developed a comprehensive guide for the shade sail industry. Covering design, selling, installation and more, this guide is a must-have for anyone looking to get into the shade business or to train new employees. It includes standard industry forms and a glossary of terms.  A redesigned website …

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Canopy protects New Zealand kindergarten from UV rays

June 1, 2016

Mid-century kindergarten in New Zealand gains a contemporary facelift and enhanced enrollment—and a healthy dose of shade. Of all the roles that shade structures fulfill—from aesthetic appeal to space expansion— their most critical function is weather protection. Few places require as much protection against ultraviolet (UV) rays as New Zealand, which, according to the country’s …

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Framework for success

March 1, 2016

Companies with in-house metal shops enjoy advantages in quality control and customer service, plus increased opportunities for expanding operations. Like the stars of box-office hits, fabric usually gets all the glory as the most noticeable player (especially when emblazoned with colors and custom graphics) in structural protective coverings. But just like those high-grossing stars of …

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Envision, build, repeat

Michael Catalano treats his clients as strategic partners—and that keeps them coming back. “We have a saying here: It’s not about the first job. It’s about the next job,” says Michael Catalano, CEO of Capitol Awning Co., Jamaica, N.Y. “And probably 90 percent or more of our work ends up being repeat business.” Michael Catalano …

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Angles of shade

February 1, 2016

Tech giant Google™ relied on old-school textiles to help shed some shade on its new campus expansion. Google™ is known for its inventiveness, creativity and efficiency. It’s no surprise that the unique Internet company continued that trend when it chose an industrial fabric solution for the outdoor area of its new campus expansion. The shaded …

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Demand + supply = prevail

October 1, 2015

Robert Cole brings decades of experience and common sense to the time-honored but always evolving economic model of supply and demand. One of the great things this industry has to offer is the quality of its suppliers,” says Robert Cole, IFAI Honored Life Member (HLM) and owner of Goodwin-Cole, Sacramento, Calif. “They’ve kept our industry …

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Selling shade

August 1, 2015

Conrad Masterson builds his business by focusing on what clients really want—and what employees need. “The first thing I learned when I entered the shade sail industry was to focus on what the customer really wants,” says Conrad Masterson, president of SHADE Industries, Phoenix, Ariz. “That may sound simple, but it can be easy to …

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Shade sails on ice

June 1, 2015

A goal of the restoration of New York City’s Riverbank State Park ice rink, completed in December 2014, was to extend the season for the ice by protecting it from increased sun exposure it experienced in late winter. Considering the facility’s high visibility due to its location—69 feet above the Hudson River, on top of …

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Printed, practical and appealing

Fabric graphics projects enhance public spaces thanks to their aesthetic, acoustic and eco-friendly properties. When 114 million viewers tuned in to watch Super Bowl XLIX on Feb. 1, 2015, they partook in a visual feast of fast-moving plays, dazzling electronic displays and big-screen graphics. TV viewers and fans in attendance at University of Phoenix Stadium …

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Shades of urban renewal

Urban renewal is a trend whose time has come and stayed—and shade components are playing a starring role. It wasn’t long ago that downtowns seemed more like ghost towns in many urban areas. The promise of larger lawns, less traffic and easily accessible malls drew people to the suburbs instead of toward the cities’ hubs …