Stretching your ad budget

May 1, 2007  |  Graphics

It’s a fact of life that most business-to-business advertisers have small ad budgets. Here are seven ways to get more out of your advertising and marketing dollars. 1. Use your ads for more than just space advertising. Ads are expensive to produce and expensive to run. But there are ways of ge…
CF Flag Co. enters second century of flag making

May 1, 2007  |  Graphics

By Jill C. Lafferty Old Glory sported 45 stars when CF Flag Co. began manufacturing U.S. and state flags in 1898. A lot has changed in more than 100 years of flag making—beyond the addition of five stars to the company’s signature product. The company produces almost every kind of flag i…
Designing ads that make the phone ring

May 1, 2007  |  Graphics

By Marti Naughton Six seconds, max. That’s how much time an advertiser has to grab a reader’s attention and visually communicate a message. So, how do you, the advertiser, get noticed in today’s visually overloaded market? Whether you are promoting a service, showcasing a product, …
Fabrics enhance look and feel of retail environments

May 1, 2007  |  Feature, Graphics

From simple banners to complex displays, printed fabrics change the appearance of retail environments. By Lou Dzierzak Despite the media buzz surrounding the tremendous increase in Internet shopping, the retail store is still king when it comes to consumer purchasing behavior. Retailers account for …
Let’s Get Graphic experiences rapid growth

March 1, 2007  |  Graphics

By Lou Dzierzak “A lot of our customers count on us to come up with the latest inventions and newest applications,” offers Paul Miller, owner of Let’s Get Graphic in Mounds View, Minnesota. The rapidly expanding sign shop specializes in large and grand format projects. Miller expla…
Creating clear communication between designer and client

March 1, 2007  |  Graphics

Opening the lines of communication between client and designer leads to unlimited creative possibilities. By Marti Naughton Bold. Exciting. Elegant. Innovative. Corporate. Hip. A client may use any or all of these words when communicating a project to a designer. But what does the designer hear? The…
Vehicle wraps present growth opportunity for sign shops

March 1, 2007  |  Feature, Graphics

The owner of every car, boat, minivan, helicopter, semi-truck trailer, and fleet vehicle in your city is a potential new customer. By Lou Dzierzak Hey, look at that! Ten years ago, a car, truck, or van driving down the street covered in colorful vinyl graphics would have stopped pedestrians in their…
The return of wallpaper

March 1, 2007  |  Graphics

By Susanne Jansson There is an old adage that says, “What goes around comes around.” The history of wallpaper is a perfect example of a design tool that has seen its popularity come and go. Once dismissed as something better suited to grandma’s parlor, wallpaper is being reconsider…
Building wraps spur sales for print shops

March 1, 2007  |  Feature, Graphics

Creating advertising and event banners large enough to cover the façade of a building is a market that can’t be ignored. By Lou Dzierzak At the 2000 Winter Olympics in Salt Lake City, more than a dozen buildings were decorated with super-sized banners celebrating the competition. Since …
Fabric facts

March 1, 2007  |  Feature, Graphics

There are no easy answers or “magic” fibers, yarns, finishes, and coatings to meet every application. By Phil Age and Jean K. Dilworth Selecting the best fabric for your final application or product depends on the manufacturer’s method of creating fabric from fibers and yarns. The …