Unique traveling exhibit launches new product

May 1, 2007  |  Graphics

By Lou Dzierzak The event. Vichy Laboratories used a unique traveling exhibit to launch a new skin care product line in the United States. The company. Lawrence Fabric Structures Inc., St. Louis, Mo. The task. Exhibitgroup/Giltspur commissioned Lawrence Fabric Structures to produce exterior fabric a…
Tensioned graphic solutions appeal to retailers

May 1, 2007  |  Graphics

By Jill C. Lafferty Tensioned fabric displays have been a staple in the exhibit and event arenas for some time, but this application is also finding its way into the retail sector, from grocery stores to high-end department stores, and from column wraps and ceiling displays to complete temporary ret…
Stretching your ad budget

May 1, 2007  |  Graphics

It’s a fact of life that most business-to-business advertisers have small ad budgets. Here are seven ways to get more out of your advertising and marketing dollars. 1. Use your ads for more than just space advertising. Ads are expensive to produce and expensive to run. But there are ways of ge…
CF Flag Co. enters second century of flag making

May 1, 2007  |  Graphics

By Jill C. Lafferty Old Glory sported 45 stars when CF Flag Co. began manufacturing U.S. and state flags in 1898. A lot has changed in more than 100 years of flag making—beyond the addition of five stars to the company’s signature product. The company produces almost every kind of flag i…
Designing ads that make the phone ring

May 1, 2007  |  Graphics

By Marti Naughton Six seconds, max. That’s how much time an advertiser has to grab a reader’s attention and visually communicate a message. So, how do you, the advertiser, get noticed in today’s visually overloaded market? Whether you are promoting a service, showcasing a product, …
Fabrics enhance look and feel of retail environments

May 1, 2007  |  Feature, Graphics

From simple banners to complex displays, printed fabrics change the appearance of retail environments. By Lou Dzierzak Despite the media buzz surrounding the tremendous increase in Internet shopping, the retail store is still king when it comes to consumer purchasing behavior. Retailers account for …
Fantastic finishes keep fabrics looking fresh

May 1, 2007  |  Feature, Graphics

A finishing touch keeps fabrics at their best. Compiled by Lou Dzierzak Colorful awnings invite customers to take a moment and stop into a new retail store. Large banners hanging on an exterior wall announce the grand opening of a local theater’s new play. Sidewalk cafés protect their p…
Working with multiple vendors

May 1, 2007  |  Feature, Graphics

Dealing with several printing supply vendors may seem complex, but it has its benefits. Compiled by Jamie Swedberg Telecommunications companies are always talking about bundled services: If you buy your cable, phone, and Internet from one vendor, they’ll cut you a deal. Even better, you’…
Let’s Get Graphic experiences rapid growth

March 1, 2007  |  Graphics

By Lou Dzierzak “A lot of our customers count on us to come up with the latest inventions and newest applications,” offers Paul Miller, owner of Let’s Get Graphic in Mounds View, Minnesota. The rapidly expanding sign shop specializes in large and grand format projects. Miller expla…
Creating clear communication between designer and client

March 1, 2007  |  Graphics

Opening the lines of communication between client and designer leads to unlimited creative possibilities. By Marti Naughton Bold. Exciting. Elegant. Innovative. Corporate. Hip. A client may use any or all of these words when communicating a project to a designer. But what does the designer hear? The…