Vegan leather, beyond beLEAF™

November 1, 2019  |  Swatches

A material that looks and feels like leather is actually made from leaves. Natural and renewable, beLEAF™ is the creation of Nova Kaeru, a Brazilian company dedicated to developing ethical, sustainable and innovative products. The company’s process, after five years of research, transforms …
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Geosynthetic applications in flood abatement

November 1, 2019  |  Geosynthetics, Markets

Geosynthetics offer cost-effective strategies for mitigating or even eliminating severe flooding in coastal regions.  By Robert M. and George R. Koerner On September 8, 1900, a Category 4 hurricane struck Galveston, Texas, which is situated on the Gulf of Mexico, averaging about 8 feet (2.4 meters)…
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Fashion design with reflective fabrics

November 1, 2019  |  Swatches

Apparel design and development student Anna Schmidtke knows you don’t have to sacrifice style for safety. She demonstrated this principle in a design for the annual spring WEAR Fashion Show at the University of Wisconsin-Stout.  The 20-year-old sophomore from Forest Lake, Minn., designed a floor-…
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Finders, keepers: long-term customer loyalty

November 1, 2019  |  Features

Attracting customers in the market for shade products is one thing; retaining them for future business is another. Managing both objectives requires establishing connections that are meaningful and lasting.  by Pamela Mills-Senn A quick Google search on “connecting with customers” reve…
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Sun protection

November 1, 2019  |  Products

Parasol™ Commercial Grade Shadecloth is now available in North and South America from select distributors. Sold in Australia for 10 years, the cloth has an established track record for protecting people from the harsh rays of the sun. It is manufactured using a combination of high-density monofila…
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IFAI Expo: 99 and counting…

November 1, 2019  |  Editorial

As we wrap up our 99th IFAI Expo with the show coverage on page 43 (and the cover story on page 22, and The Greater Good on page 68), I’m getting ready to jump backwards in history through decades of the Review, as I did before IFAI’s 100th anniversary in 2012 and Review’s 100th anniversary &h…
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Sustainable zipper

November 1, 2019  |  Products

Made from PET bottles, old fiber and other polyester remnants, the NATULON® zipper is a resource-conserving, recycling-oriented product. With production now in Macon, Ga., the zipper’s environmental impact is even lower for U.S.-based companies that no longer have to source the product overseas a…
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A wrap for the win: NASCAR style

November 1, 2019  |  Swatches

NASCAR’s Tyler Reddick, 2018 NASCAR Xfinity Series champion, returned to the track to defend his title in style at the NASCAR CTECH Manufacturing 180 Xfinity Series race in August at Road America in Wisconsin. Reddick, a Richard Childress Racing Driver, drove the No. 2 Roland Chevrolet Camaro with…
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Customer service is king

November 1, 2019  |  Business

Strategic service makes your company memorable.  By Randy Westlund We live in a constantly connected culture of instant gratification. We want what we want and we want it right now—with no delays. Between instant messaging, next-day delivery and online services available 24/7, the marketplace…
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