Adidas skips the dye with new golf shoe collection

November 1st, 2021

Adidas’ new golf shoe collection cuts out the pre-treatment phase of conventional dye techniques, saving water and energy in the process. Photo: adidas. With the introduction of its new no-dye collection, footwear brand adidas is betting that at least some of its fans are more concerned with the environment than the color of their shoes.  […]

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Robotically woven shoe delivers exact specifications

February 1st, 2021

German sportswear brand adidas® has introduced a robotically woven shoe named STRUNG that can match the exact specifications required by athletes. The adidas team worked with design studio Kram/Weisshaar, based in Munich, Germany, and Stockholm, Sweden, to create what adidas calls “the industry’s first entirely data-driven footwear for a specific runner profile.” The concept shoe […]

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Polar-approved gear

May 1st, 2020

Merino wool provides protection against brutal winter conditions, enabling polar explorers to stay warm and dry with the mobility they need to keep going. Photos: Dan Pernard Photography. Imagine what it takes to survive skiing 1,426 miles across the Arctic in the winter while battling -58° F temperatures and hurricane force winds. Alex Hibbert, George […]

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Cutting-edge fabric innovation: technology that serves the customer

June 1st, 2017

The cutting edge of fabric innovation—generating energy, stopping bullets, fighting pollution and keeping feet happy at the same time. Partnering against pollution It’s no longer just a prototype: The first adidas running shoe made almost completely out of plastic recovered from the ocean officially launched earlier this year. The company hopes to sell 1 million […]

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At the intersection of textiles & technology

May 1st, 2016

Qaizar Hassonjee mines market opportunities and forms partnerships to bring smart fabrics to market. "The intersection of textiles and technology is a huge untapped opportunity for the textile industry,” says Qaizar Hassonjee, senior director, business development and partnerships, for adidas Digital Sports. “Market segments such as hospitality, health care and military are really prime for […]

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