Fabric helps brick-and-mortar retailers take visual branding to another level

August 1st, 2017

The effects of society’s ever-increasing digital dependency, overabundance of shopping malls and shifting spending habits are not doing the retail industry any favors. But its future is not all doom and gloom. A study released earlier this year by the National Retail Federation (NRF) and IBM found that most members of Generation Z—the generation following […]

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A ‘frames and fabrics’ approach

June 1st, 2017

These days, tradeshow booths are evolving to be more adaptable and sustainable by using unique materials. Now Netherlands-based Van Straaten Group and its North American member, Cees Smit Inc., have departed from the norm and developed an eco-friendly trade show booth that is completely wood-free. Using the “frames and fabric” approach, the booth is constructed […]

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