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NECPA: A century of survival
July 1st, 2020
Lessons from four member companies that have survived for a century and continue to thrive. by Cathy Broberg In January 2020, the North East Canvas Products Association (NECPA), a trade organization for the canvas and outdoor fabric industry, marked its 100th anniversary. Members celebrated at its annual conference with a gala and by touring a […]
Making custom projects work
April 1st, 2019
When Eric Walton and Devlin McKee opened Custom Canvas Alaska LLC in Fairbanks 14 years ago, the partners knew they had to offer custom canvas work beyond the boat tops they started out providing. After all, a marine fabrication shop in Alaska faces some extreme seasonal ups and downs, making project diversification a survival […]
How to expand into new market segments without sacrificing core products
October 1st, 2017
For many custom fabricators, diversification is the name of the game. Recognizing—and seizing—opportunities to venture into new market segments can mean the difference between staying in business or (perish the thought) going under. But companies can also become too diversified, to the point where potential clients don’t have a clear idea of what’s being made […]