Finders, keepers: long-term customer loyalty

November 1st, 2019

Attracting customers in the market for shade products is one thing; retaining them for future business is another. Managing both objectives requires establishing connections that are meaningful and lasting.  by Pamela Mills-Senn A quick Google search on “connecting with customers” reveals all sorts of advice, usually in the form of the “seven best ways,” or the […]

Read More

Sales success with a dose of passive aggression

October 4th, 2019

Chris Semonelli, vice president, sales and marketing, E Squared, and president of Coated Technical Solutions, says he has “a philosophy of being assertive with passive aggression” when it comes to sales. “You need to have a deadline with customers and R&D, and make frequent visits. Emails and faxes are great, but you can’t look customers […]

Read More