Researching competitors helps businesses be successful

June 1st, 2008

Hear the term “competitor intelligence,” and you may visualize sinister activities like industrial espionage, electronic eavesdropping and other shadowy phenomena that smack of poor ethics or outright illegality. Typical competitor intelligence-gathering techniques, however, are generally based on common-sense research principles, and usually involve public information available to any savvy business person willing to seek it […]

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