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NECPA: A century of survival
July 1st, 2020
Lessons from four member companies that have survived for a century and continue to thrive. by Cathy Broberg In January 2020, the North East Canvas Products Association (NECPA), a trade organization for the canvas and outdoor fabric industry, marked its 100th anniversary. Members celebrated at its annual conference with a gala and by touring a […]
Selling shade, comfort, health and weather protection-in style
June 1st, 2018
Who could have predicted, even 10 years ago, that Amazon would have driven shade and awning companies, let alone everyday retail stores, into changing their operations to meet the demand for overnight response rates? Yet today, more than we’d like to believe, sales behemoths like the online portal Amazon and similar services have taught consumers […]