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Surrounding the market—and finding (or creating) new ones
September 1st, 2019
You can find and create new profit centers with existing technology, products and capabilities—and with new technology, innovation and creativity. Don’t let the details hold you back. by Laurie F. Junker Today’s marketplace is dynamic, competitive and sometimes confusing—but still full of opportunity. Choosing a path can be both daunting and potentially expensive. Smart business […]
Exporting process video available
July 11th, 2017
The process of exporting your product to international markets can feel overwhelming. Where do you start? What are all the necessary steps to get your product or service out there? The U.S. Commercial Service, a resource for U.S. businesses on all things exporting, has released the “Exporting Basics” video series to help U.S. businesses break […]
Person to person
February 1st, 2016
Meeting face-to-face with overseas customers brings a wealth of benefits. I’ve been traveling to Asia, including China, since 1981, promoting U.S. products for more than 100 firms. One vitally important lesson I’ve learned is the value of talking with overseas customers in person. Face-to-face conversations with prospects and customers bring tremendous and unexpected orders—and they […]