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The revolution in soft signage
April 1st, 2022
Soft signage has commonly been used for trade shows, but the use of fabric in a wide variety of signage is growing by leaps and bounds. Photo: Image Options You may say tomato and I may say to-MAH-toe, but at places like the International Sign Association, a trade group based in Alexandria, Va., Craig Campbell, […]
Opportunities in fabric graphics
March 1st, 2021
PWG created this artwork using dye-sublimation and silicone edge graphics, with LED perimeter backlighting. Photo: PWG. The market for fabric graphics continues to evolve, with new challenges presented by everything from COVID-19 to the changing workplace. Innovative companies, though, can find opportunities as they work to position themselves for the post-pandemic rebound. There’s no question […]
Sign language: The fabric sign and banner market is hotter than ever
July 1st, 2018
Ask average consumers what springs to mind when they hear the words “signs and banners,” and they’ll likely describe wayfinding placards and lengths of logo-imprinted fabric hanging from street poles. And although placards and pennants have their place in the sign and banner arena, this is a market segment with innovative and expanding applications in […]