The revolution in soft signage

April 1st, 2022

Soft signage has commonly been used for trade shows, but the use of fabric in a wide variety of signage is growing by leaps and bounds. Photo: Image Options You may say tomato and I may say to-MAH-toe, but at places like the International Sign Association, a trade group based in Alexandria, Va., Craig Campbell, […]

Read More

Opportunities in fabric graphics

March 1st, 2021

PWG created this artwork using dye-sublimation and silicone edge graphics, with LED perimeter backlighting. Photo: PWG. The market for fabric graphics continues to evolve, with new challenges presented by everything from COVID-19 to the changing workplace. Innovative companies, though, can find opportunities as they work to position themselves for the post-pandemic rebound. There’s no question […]

Read More

Sign language: The fabric sign and banner market is hotter than ever

July 1st, 2018

Ask average consumers what springs to mind when they hear the words “signs and banners,” and they’ll likely describe wayfinding placards and lengths of logo-imprinted fabric hanging from street poles. And although placards and pennants have their place in the sign and banner arena, this is a market segment with innovative and expanding applications in […]

Read More