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Opportunities in fabric graphics
March 1st, 2021
PWG created this artwork using dye-sublimation and silicone edge graphics, with LED perimeter backlighting. Photo: PWG. The market for fabric graphics continues to evolve, with new challenges presented by everything from COVID-19 to the changing workplace. Innovative companies, though, can find opportunities as they work to position themselves for the post-pandemic rebound. There’s no question […]
The wide (format) world of sports
March 1st, 2020
When it comes to printing fabrics, the wide world of sports is beginning to live up to its name. By Jeff Moravec In sports, it’s always about competition—and revenue. As sports teams have established new revenue streams (such as sponsorships that require stadium advertising) and worked to enhance the game-day experience for fans with splashy […]
Getting into fabric graphics means doing your homework
February 1st, 2019
Ron Nissenbaum, CEO of Humphrys CoverSports in Philadelphia, Pa., has been in the business long enough—51 years to be precise—to have witnessed a few changes in the way fabricators use graphics. When Nissenbaum started at Humphrys, which itself is nearly 150 years old, graphics were a rarity on the tarps, sports field covers and other […]
Sign language: The fabric sign and banner market is hotter than ever
July 1st, 2018
Ask average consumers what springs to mind when they hear the words “signs and banners,” and they’ll likely describe wayfinding placards and lengths of logo-imprinted fabric hanging from street poles. And although placards and pennants have their place in the sign and banner arena, this is a market segment with innovative and expanding applications in […]
Geoff Kilmer at PhotoWorksGroup matches technology with clients to stay successful
June 1st, 2018
We focus on identifying industries versus just finding customers to generate new business,” says Geoff Kilmer, founder and CEO of PhotoWorksGroup, Charlottesville, Va. “When we specialize in an industry, we become better known within it, which results in more references so we don’t have to sell as hard—and we can concentrate on doing a good […]