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The revolution in soft signage

April 1st, 2022

Soft signage has commonly been used for trade shows, but the use of fabric in a wide variety of signage is growing by leaps and bounds. Photo: Image Options You may say tomato and I may say to-MAH-toe, but at places like the International Sign Association, a trade group based in Alexandria, Va., Craig Campbell, […]

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Breaking from tradition

October 1st, 2015

Game-changing shifts in the flexible substrate printing market prove the rules are changing in the growing graphics industry. It’s not news that fabric graphics are booming. Thanks to continuing advances in technology, printing on flexible substrates has experienced reliable growth for years. More than any other single factor, the existence of fabric graphics has shaped […]

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Printing possibilities

October 1st, 2015

More technology There are two main parameters that shops look at when they’re investing in printers: print quality and speed. Both have been improving markedly. In recent months, Rainier Industries has been upgrading to Durst Rhotex’s P10/P12 series of direct-to-fabric printers. Scott Powell, marketing director, is a fan of the new tech. “The P stands […]

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