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Market watch: The specialty fabrics industry responds to COVID-19
May 1st, 2020
By Elisa Bernick, Sammi Jones, Jill C. Lafferty, Galynn Nordstrom, Rebecca J. Post and Janet Preus The global response to the COVID-19 pandemic is unprecedented, with the textile industry playing a key role. Suppliers and end product manufacturers have pivoted at lightning speed to produce much-needed PPE for front-line medical workers. IFAI members are reaching […]
Narrow fabrics’ widening reach
December 1st, 2017
Corporate administrators tend to base management decisions on the Pareto Principle (80 percent of business comes from 20 percent of the clientele). Textile engineer Connie Huffa argues that can be a shortsighted way of thinking. “Opportunities lie in the 20 percent—the business we all would have turned down 10 to 20 years ago,” says the […]
Marketing in the digital age
November 1st, 2016
Technology has changed things, but customer relationships are still paramount. Not long ago, business managers realized that the Internet would change everything, especially marketing. With the click of a mouse, millions of potential customers could be reached. Although that revolution has come to pass and online platforms have matured, the takeaway for business owners is this: […]