Understand your customers’ personalities for better sales

July 1st, 2017

Elemental keys to staying in sync and making the sale. The first thing you need to know is that your customers are different—from each other, and from you. You may feel that you already know that, but I can tell you that many business owners and professionals have lamented to me that the client they […]

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IFAI Expo 2016: specialty fabrics programming

December 1st, 2016

A variety of educational choices drove the Specialty Fabrics Program schedule Oct. 18-21 at the IFAI 2016 Expo. Attendees enjoyed dozens of presentations and “campfire” sessions featuring experts on topics as diverse as training the next generation of skilled workers, understanding functional fabric design and beating offshore manufacturers. The exhibit hall showcased the latest in fabrics, […]

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Vibrant Coaching

October 18th, 2016

A session by Nicole Greer, a leadership and business coach, focused on the “four elements of success” in learning how to effectively approach and communicate with clients: Earth, Water, Wind and Fire. Your products and manufacturing processes are already excellent, she says, but you need to focus on the last ‘P’; people. Earth: solid, steady, […]

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