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Tricky shade projects
August 1st, 2022
Each year, fabricators across the globe set the bar higher by achieving more beauty, functionality and innovation in their shade projects. And each year, the Advanced Textiles Association (formerly IFAI) strives to recognize these industry leaders through its International Achievement Awards (IAA) program. Here, we interview four of last year’s winners about the rewards and […]
Finders, keepers: long-term customer loyalty
November 1st, 2019
Attracting customers in the market for shade products is one thing; retaining them for future business is another. Managing both objectives requires establishing connections that are meaningful and lasting. by Pamela Mills-Senn A quick Google search on “connecting with customers” reveals all sorts of advice, usually in the form of the “seven best ways,” or the […]