Reebok’s adaptive shoes

August 1st, 2022

Reebok has teamed up with Zappos Adaptive to launch a sneaker collection specifically designed to empower people with disabilities. Named ‘Fit to Fit’, the adaptive footwear is envisioned for functionality and inclusivity without compromising on style. There are two sneaker models in the collection: the Nanoflex Parafit TR for sports activities and the Club MEMT […]

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Graphene technology goes commercial

March 1st, 2022

While graphene is recognized as one of the thinnest, lightest and most heat-conductive materials available, it has been considered too costly for commercial apparel. Reebok International Limited’s THERMOWARM + GRAPHENE sportswear collection utilizes graphene as a grid print in the garments’ most pivotal heat retention zones to absorb and retain body heat. Reebok says that […]

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Reebok offers plant-based performance shoe

December 1st, 2020

About 59 percent of Reebok’s new Forever Floatride GROW performance shoe comes from plants—castor beans, eucalyptus tree, BLOOM™ algae foam and rubber trees. Photo: Reebok. Shoe and athletic clothing brand Reebok has launched Forever Floatride GROW, one of the first plant-based performance shoes. The shoe features a highly cushioned, responsive midsole made of sustainably grown […]

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Reebok announces “Cotton + Corn” sustainable products initiative

May 4th, 2017

Reebok announced its “Cotton + Corn” sustainable products initiative, which will bring plant-based footwear to the market later this year. Cotton + Corn is an initiative developed by the Reebok Future team to create shoes “made from things that grow.” The first release will be a shoe that has an upper comprised of organic cotton […]

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At the intersection of textiles & technology

May 1st, 2016

Qaizar Hassonjee mines market opportunities and forms partnerships to bring smart fabrics to market. "The intersection of textiles and technology is a huge untapped opportunity for the textile industry,” says Qaizar Hassonjee, senior director, business development and partnerships, for adidas Digital Sports. “Market segments such as hospitality, health care and military are really prime for […]

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