Sign language: The fabric sign and banner market is hotter than ever

July 1st, 2018

Ask average consumers what springs to mind when they hear the words “signs and banners,” and they’ll likely describe wayfinding placards and lengths of logo-imprinted fabric hanging from street poles. And although placards and pennants have their place in the sign and banner arena, this is a market segment with innovative and expanding applications in […]

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Fabric helps brick-and-mortar retailers take visual branding to another level

August 1st, 2017

The effects of society’s ever-increasing digital dependency, overabundance of shopping malls and shifting spending habits are not doing the retail industry any favors. But its future is not all doom and gloom. A study released earlier this year by the National Retail Federation (NRF) and IBM found that most members of Generation Z—the generation following […]

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Silicone Edge Graphics webinar set for June 2

May 4th, 2016

As an IFAI member-exclusive benefit, the Fabrics Graphics Association will host a Silicone Edge Graphics (SEG) webinar on Thursday, June 2 at 10 a.m. CDT. The one hour webinar will provide an overview of the types of applications, intricacies and equipment used in SEGs. By attending you will: • Learn how SEGs are used in […]

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Breaking from tradition

October 1st, 2015

Game-changing shifts in the flexible substrate printing market prove the rules are changing in the growing graphics industry. It’s not news that fabric graphics are booming. Thanks to continuing advances in technology, printing on flexible substrates has experienced reliable growth for years. More than any other single factor, the existence of fabric graphics has shaped […]

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