Fabric helps brick-and-mortar retailers take visual branding to another level

August 1st, 2017

The effects of society’s ever-increasing digital dependency, overabundance of shopping malls and shifting spending habits are not doing the retail industry any favors. But its future is not all doom and gloom. A study released earlier this year by the National Retail Federation (NRF) and IBM found that most members of Generation Z—the generation following […]

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How does SEG framing work?

June 1st, 2016

Most SEG framing is meant to be assembled at the site where it will be used, says Casey Ford, president and CEO with 40 Visuals in Spring Lake, Mich. “Current SEG framing is extruded aluminum and is designed to be able to assemble easily,” Ford says, “but if the SEG framing system is to provide […]

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A sharper image

June 1st, 2016

Versatility, flexibility and easy handling are making Silicone Edge Graphics increasingly popular in a variety of markets. Silicone Edge Graphics (SEG) systems have become extremely popular in the retail, exhibition and decor market segments for both frontlit and backlit applications. “Today I consider it the go-to and mainstay of showcasing brand and product marketing, due […]

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