IFAI Expo 2019 Keynote: ‘Choose people’ to make effective connections

October 2nd, 2019

Thom Singer, the keynote speaker at IFAI’s annual meeting on Wed., Oct. 2, at IFAI Expo, is clear about one thing: People want to do business with people they know, like and trust. And that connection won’t happen through second-hand tools offered on social media or other electronic sites. Singer, a consultant to executives and […]

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Going social

May 1st, 2016

Gain an edge over competitors by learning to navigate the sea of social media marketing. The ways in which social media is utilized for business are nearly limitless, but it is especially valuable for building brand equity, highlighting company culture, enhancing public relations efforts, complementing customer service, augmenting business development, developing customer relationships and strengthening […]

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The future of communication?

November 1st, 2015

Social media success requires a strategic approach and an emergency response plan. Social media was once considered the future of communication. Facebook and Twitter™ had unlimited and unknown power. That was 2007; 2016 is approaching fast. Countless connections from person to person to company to person have been made as the applications of social media […]

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Explode your business

September 1st, 2015

Is your company growing as fast as it should? Over the years, you’ve built a reasonably profitable business; but lately, sales and profits have either increased only slightly or have remained flat. You know your business has far greater potential, but you’re not quite sure how to make it happen. To get that process going, […]

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Arlon announces social media contest

April 6th, 2015

Arlon Graphics LLC has launched #PrintItWrapIt, a social media photo contest focusing on Arlon’s digital films for applications including exterior and interior wall wraps and full and partial vehicle wraps. The company invites its social media followers and customers to submit high-resolution photos of their work featuring one of the above applications for a chance […]

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